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Vinitaly 2019, the market is more and more sparkling

12 Apr 2019

With 125,000 visitors from 145 countries, 4,600 wineries present and 80,000 wine lovers at the Vinitaly and the City show outside, the 53rd edition of the Verona International Wine and Spirits Exhibition was bigger and more international than ever.

An edition full of satisfactions also for Serena Wines 1881 and for all its sales team that for four days welcomed customers, friends, buyers and enthusiasts from all over the world. A large and enthusiastic audience that made the atmosphere inside the elegant stand sparkling, to say the least.

Being among the leaders means knowing how to always distinguish yourself, anticipating trends and creating new ones, as Serena Wines 1881 did, who at the fair put the spotlight on a great novelty: Serena Ice, the new Demi-Sec sparkling white wine thought for the summer, to be served chilled.

Great interest and media success also for Cheers, the project funded by the European Commission through the European Social Fund program, managed by the Veneto Region. Serena Wines 1881 started it in collaboration with Ca’ Foscari University of Venice, the University of Udine and the Universidad de Málaga, thanks to which it is now possible to use the bottoms of wine-making tanks to extract a component for solar panels.

The fair is over, but Serena Wines 1881 does not stop here and gets ready for the next big international events.
See you soon, then, at the Vinexpo of Bordeaux from 13 to 16 of May, and at the London Wine Fair from 20 to 22 of May.